World Cancer Declaration Target: 
Target 5 Reduce stigma and dispel myths about cancer
Target 6 Universal access to screening and early detection for cancer
Campaign title: 
One For The Boys: The Difference
Description of the campaign: 
This campaign was born as a personal tribute from Sofia Davis (One For The Boys Founder) to her friend Simon and his brother, Ali. Inspired to do something to help Simon heal from losing his brother Ali to Cancer, she started researching Male Cancers. She was surprised to see most cancer campaigning focusing on women, and very few supporting and educating men. The lack of awareness in men of cancer symptoms reinforced the need for a change, and so ‘One For The Boys’ was born. By bringing some blue to what seems to be a very pink world, we aim to get men paying more attention to their bodies when something might be wrong. Our Main Objective is simple: to get men talking about cancer by removing the myths around it, and changing their attitudes towards their health. Our mission is to educate men through awareness campaigns and live clinics to know the signs associated with cancer. This will encourage them to seek help and allow for the early detection that can save lives.
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