World Cancer Declaration Target: 
Target 3 Reduce exposure to cancer risk factors
Campaign title: 
Crime Scene
Description of the campaign: 
A newspaper ad featuring cancer risk factors that appear behind the police "CRIME SCENE" tape – tobacco use, harmful use of alcohol, obesity and physical inactivity. The ad's title is in english. the rest of the text, in Hebrew.
If audio visual, is the original sourced material suitable for broadcast on TV?: 
N/A
Can the material be adapted locally?: 
Yes
Primary Sources
Prior permission is required by owner for use of the material.: 
Accompanying report for the campaign: